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Our Greyhound Research Dashboard is now live!

January 9, 2023

Insights & Research, DataSciences Insights & Research Department

The Greyhound project is a DS-led, always-running research polling project across Canada that allows to regularly ask Canadians about a variety of current events, understudied issues, and other research curiosities. Greyhound is our space to innovate, contribute to public opinion research in Canada, and share our findings with a wider public.

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At this rate, we’ll need ten more federal elections to reach gender parity in Ottawa

January 12, 2022

Megan Cooper, Ph.D., VP, StrategyRosalie Nadeau, M.A., VP, Insights and Research

Did you know that 70% of elected federal officials in 2021 were men? With more public calls for gender parity, why is this social change so slow to come? An experiment ran by DataSciences reveals that the Canadian public is open to electing women, but also less confident in female candidates' odds of winning their elections compared to men.

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Canada’s First Truth and Reconciliation Day

December 23, 2021

Megan Cooper, Ph.D., VP, StrategyRosalie Nadeau, M.A., VP, Insights and Research

September 30 in 2021 marked the first National Day for Truth and Reconciliation in Canada (TR day). To gauge mainstream response to this new initiative, and to provide baseline data to track engagement over time, we asked a representative online sample of Canadians to tell us if and how they observed the day.

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Influenza and Covid-19: when vaccination campaigns overlap

November 30, 2021

Rosalie Nadeau, M.A., VP, Insights and ResearchMegan Cooper, Ph.D., VP, Strategy

Canada has just kicked off its COVID-19 vaccination campaign for kids aged 5 to 11, yet another vaccination campaign is also in full swing. This year, health officials are especially insisting on the need for Canadians to get their flu shot. We investigate how Canadians might react to overlapping vaccination campaigns, and examine how the pandemic context could impact citizens' motivations to get a flu shot.

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Helping put on a digital festival

September 10, 2020

Darrell Dean, Ph.D., Former VP, Digital & CreativeMathew Snowie, Head of Creative

How could people come together to celebrate the best art, music, and drag the community had to offer if they couldn’t actually be together? Data Sciences offered a digital solution to help the 2020 Capital Pride Festival.

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Digital marketing in a COVID-19 world

May 26, 2020

Darrell Dean, Ph.D., Former VP, Digital & Creative

The COVID-19 pandemic has affected all of our day-to-day lives. From working from home and distancing from our social networks to how much time we’re spending online — and it’s all having a huge impact on digital marketing.

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Canada’s brand of resilience: optimism and progressivism

May 11, 2020

Megan Cooper, Ph.D., VP, Strategy

We conducted an online poll among a national sample of 2,000 Canadians and when it comes to the COVID-19 🦠 pandemic and looking forward to its lasting mark on the world, Canadians are – on the whole – cautiously optimistic 🇨🇦

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