We have top professionals in data science and analytics, digital marketing and advertising, and campaign development and deployment.
Our expertise in understanding and managing audience intent was born in political campaigns, but has rapidly grew to include corporate analytics. We are a growing team of data scientists, data engineers, media specialists, and creative experts, with 30% of our staff holding PhDs.Meet our leadership team
Thomas PitfieldFounder + CEO
Tom served as the Chief Digital Strategist for Prime Minister Justin Trudeau’s 2015 federal election campaign, as well as his campaign for leadership of the Liberal Party of Canada. Before that, Tom helped build IBM’s Toronto Innovation Center and worked as a Policy Advisor to the Director of IBM’s Business Partner Channel.
Before joining Data Sciences, Sean led the business development, platform and partnerships teams for Facebook in Canada. Prior to that, Sean was Vice President of Product at Points.com. He’s also co-founded two companies — Fort Nocs Networks, one of Canada’s leading application managed services companies, and Think Dynamics, an early cloud computing platform.
Sean WiltshirePh.D.SVP, Solutions
Sean is a data expert, having served as Director of Data and Analytics for Prime Minister Justin Trudeau’s 2015 federal election campaign and helping institute a new data-centric approach to voter engagement. Prior to that, Sean received his Ph.D. in the Department of Human Genetics at McGill University in Montreal, where his research focused on the genetic determinants of the immune response to viral infection.
Darrell DeanPh.D.VP, Digital & Creative
Darrell started with a Ph.D. in Chemistry, but quickly returned to his love of web and graphic design, expanding that into a mastery of digital communications. More recently, he's had a focus on political communications, working at the Liberal Party of Canada for four years, and being a key player in the digital war room in Trudeau's 2015, 2019 and 2021 campaigns, serving as Director of Creative and Content during the latter two. Today, Darrell uses his creativity, clear communication skills, and mind for complex problems to help DS's clients deliver meaningful and effective full-service digital campaigns.
Jenn MartonPh.D.VP, Data
Jenn loves solving problems. From a nightly sudoku puzzle to market segmentation, she’s passionate about using data to answer business questions, drive decisions, and create efficiencies. Prior to DS, this passion for discovery led her to pursue a Ph.D. in Human Genetics from McGill University. There, she modelled the relationship between genetic variants and the severity of infectious myocardial disease.
Megan CooperPh.D.VP, Research
Megan is a scientist with expertise in the field of experimental psychology. Her passion for behavioral research helps her identify opportunities to achieve client’s objectives using innovative approaches. She holds a PhD from McGill University where she achieved expertise in the areas of group identity, human motivation and intergroup relations.
Nadya WilkinsonAccount Principal, Political
Nadya has helped transform many large-scale, national organizations to successful, data-driven operations. She has also managed the central support teams and databases for several Canadian elections, including Prime Minister Justin Trudeau's 2015 federal election campaign and Kathleen Wynne’s 2014 provincial election campaign.
Phillip ToddVP, Business Operations
Phil was Director of Digital Operations for the winning Trudeau 2015 campaign, and led digital fundraising at the Liberal Party of Canada from 2012 to 2017 during which time he grew annual channel revenue tenfold. An MA in History with a background in journalism, Phil brings over 13 years of project and production management experience in politics, publications, and the private sector.
Chloe MarcilHead of Digital
Chloe joined the DS team in mid-2020 to lead the planning and execution of our digital media portfolio.
Domenic BitondoCIPP/EHead of Engineering
Domenic is fascinated by how systems of all kinds work, interact and connect. Domenic uses this interest in systems and his experience in software development to architect solutions for our clients, helping them better move, organize and leverage their data. He holds a BSc in Astrophysics and Philosophy and a postgraduate certificate in Finance. Domenic is a Certified Information Privacy Professional (CIPP/E) and was previously certified as an AWS Solution Architect.
Ingrid RollandM.Sc.Head of Data Science
What Ingrid has always been most interested in is gathering data and analyzing it in ways that allow us to better understand the world around us, from people to products and events. She holds a BCom from McGill University, and an MSc from HEC.
Mathew SnowieHead of Creative
Mat was the Videographer for the Liberal Party of Canada for five years, including during Prime Minister Justin Trudeau’s 2015 and 2019 federal election campaigns. Between elections he took on the role of Creative Director, and then Director of Digital Tour. A Creative Writing graduate, Mat has turned his interest in movies into a portfolio of work focused on clear, engaging storytelling.
Rosalie NadeauM.A.Head of Research
Rosalie holds a master’s degree from McGill University where she studied political science and experimental methods. She loves designing research strategies that provide clients with new and compelling ways of engaging with their audiences. Before joining DS, she worked as a political aide for one of Quebec’s main political parties.