Data Sciences Inc.

Inspiring action through data and digital excellence

We bring together art and science to understand how audiences behave and predict how to best engage them.

At DS, we combine sound data management, advanced analytics, machine learning and AI, and cutting-edge digital engagement strategies to better measure audience intent, communicate efficiently, and produce measurable results with the power to shift public perception.

Data + Identity Management

From digital touchpoint event management to data harmonization, we help lay the ground for optimal data practices.

Learn more

Analytics + Predictive Modeling

Whether it’s churn, segmentation, lift, cross-sell or something else: our customized models help you find insightful patterns in data and leverage them for better outcomes.

Learn more

Audience Development + Digital Engagement

We can help you identify and gather details about your clients, supporters, readers, or donors so you can create meaningful interactions that lead to results.

Learn more

Research + Message Resonance Testing

Our baseline research, polling, and message testing take the guesswork out of campaign development and content delivery.

Learn more

Who we are

We bring together top professionals — from data science and analytics, digital marketing and advertising, and campaign and business development — to deliver results for our clients.

Data Scientists

Our numbers include talented former academics who now use their skills to collect, analyze and elevate our clients’ data (about 30% have PhDs).

Campaigners

We come from an impressive array of successful marketing, political and PR campaigns, here and around the world.

Advertisers

And we know the biz — with former employees of major digital platforms such as Facebook and Snapchat in our ranks.

Newsfeed

Data Sciences

January 13, 2022

By: Megan Cooper, Ph.D., VP, ResearchRosalie Nadeau, M.A., Head of Research
70% of elected federal officials in 2021 are men. With more public calls for gender parity, why is this social change so slow to come? An experiment ran by DataSciences reveals that the Canadian public is open to electing women, but also less confident in female candidates' odds of winning their elections compared to men.

Full story

Data Sciences

December 23, 2021

By: Megan Cooper, Ph.D., VP, ResearchRosalie Nadeau, M.A., Head of Research
September 30, 2021 marked the first National Day for Truth and Reconciliation in Canada (TR day). To gauge mainstream response to this new initiative, and to provide baseline data to track engagement over time, we asked a representative online sample of Canadians to tell us if and how they observed the day.

Full story