Data Sciences Inc.

Inspiring action through data and digital excellence

We bring together art and science to understand how audiences behave and predict how to best engage them.

At DS, we combine sound data management, advanced analytics, machine learning and AI, and cutting-edge digital engagement strategies to better measure audience intent, communicate efficiently, and produce measurable results with the power to shift public perception.

Data + Identity Management

From digital touchpoint event management to data harmonization, we help lay the ground for optimal data practices.

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Analytics + Predictive Modeling

Whether it’s churn, segmentation, lift, cross-sell, ethnicity or something else: our customized models help you find insightful patterns in data and leverage them for better outcomes.

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Audience Development + Digital Engagement

We can help you identify and gather details about your clients, supporters, readers, or donors so you can create meaningful interactions that lead to results.

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Research + Message Resonance Testing

Our baseline research, polling, and message testing take the guesswork out of campaign development and content delivery.

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Who we are

Data Scientists

Our numbers include talented former academics who now use their skills to collect, analyze and elevate our clients’ data (about 30% have PhDs).

Campaigners

We come from an impressive array of successful marketing, political and PR campaigns, here and around the world.

Advertisers

And we know the biz — with former employees of major digital platforms such as Facebook and Snapchat in our ranks.

Newsfeed

Darrell Dean

Darrell Dean, Ph.D.

Head of Digital Solutions

May 26, 2020

The COVID-19 pandemic has affected all of our day-to-day lives. From working from home and distancing from our social networks to how much time we’re spending online — and it’s all having a huge impact on digital marketing.

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Megan Cooper

Megan Cooper, Ph.D.

Head of Research

May 11, 2020

We conducted an online poll among a national sample of 2,000 Canadians and when it comes to the COVID-19 🦠pandemic and looking forward to its lasting mark on the world, Canadians are – on the whole – cautiously optimistic 🇨🇦

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