Category: Uncategorized

As a part of their winning mobilization efforts, UK Labour harnessed the distribution machine of Canada-based company Data Sciences Inc. (DS), to deliver their message for change with innovative targeting and outreach across digital channels, to over 7 million voters on Facebook and Instagram alone. Labour enlisted DS tools, including AdMarshal, to maximize the effect of their content and messaging in both sweeping parliamentary and municipal election victories. AdMarshal automated the bulk of the ad-buying process so thousands of Labour ads could be immediately produced and media budgets could be adjusted by region in response to any shifts in performance or polls.

Did you know that 70% of elected federal officials in 2021 were men? With more public calls for gender parity, why is this social change so slow to come? An experiment ran by DataSciences reveals that the Canadian public is open to electing women, but also less confident in female candidates' odds of winning their elections compared to men.

September 30 in 2021 marked the first National Day for Truth and Reconciliation in Canada (TR day). To gauge mainstream response to this new initiative, and to provide baseline data to track engagement over time, we asked a representative online sample of Canadians to tell us if and how they observed the day.

Canada has just kicked off its COVID-19 vaccination campaign for kids aged 5 to 11, yet another vaccination campaign is also in full swing. This year, health officials are especially insisting on the need for Canadians to get their flu shot. We investigate how Canadians might react to overlapping vaccination campaigns, and examine how the pandemic context could impact citizens' motivations to get a flu shot.

How could people come together to celebrate the best art, music, and drag the community had to offer if they couldn’t actually be together? Data Sciences offered a digital solution to help the 2020 Capital Pride Festival.

The COVID-19 pandemic has affected all of our day-to-day lives. From working from home and distancing from our social networks to how much time we’re spending online — and it’s all having a huge impact on digital marketing.

We conducted an online poll among a national sample of 2,000 Canadians and when it comes to the COVID-19 🦠 pandemic and looking forward to its lasting mark on the world, Canadians are – on the whole – cautiously optimistic 🇨🇦