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Paid Media Lead

Summary

DS is seeking a Paid Media Lead to join our digital team in Montreal. This is a client-facing, consultative role: you will be the trusted paid media advisor to our non-profit and social impact clients, guiding them from strategy to results, while helping shape the growth of DS’s paid media practice.

The ideal candidate understands how non-profits, charities and cause-driven organizations work, from fundraising and donor acquisition to advocacy, awareness and public engagement campaigns, and knows how to turn those goals into high-performing paid media programs. You are as comfortable leading a client meeting or presenting results to an executive director as you are building and optimizing campaigns yourself. You bring a data-driven mindset, keep a close eye on platform changes and best practices, and coach the strategists around you to deliver exceptional work.

Key Responsibilities

➔ Act as the lead paid media consultant for a portfolio of non-profit and social impact clients, building trusted relationships with client teams and senior stakeholders.

➔ Lead client meetings and presentations, translating organizational goals (fundraising, donor acquisition and retention, advocacy, volunteer recruitment, awareness) into clear paid media strategies and recommendations.

➔ Lead digital advertising campaigns from start to finish, owning strategy, planning, execution, optimization and reporting across paid social, paid search, programmatic and email marketing.

➔ Be accountable for reaching our clients’ digital marketing objectives, leading the team to drive conversions such as donations, sign-ups and petition signatures while maximizing the impact of every dollar invested.

➔ Collaborate with account managers and with internal and client stakeholders on day-to-day communications to achieve positive outcomes for clients.

➔ Train, coach and advise digital strategists on building and optimizing paid campaigns.

➔ Manage client projects in close collaboration with the digital, creative and data teams.

➔ Act as a key resource on technical campaign information, strategic insights and industry best practices, including advertising policies for social issues, elections and politics.

➔ Own KPI reporting and strategic insights for clients, ensuring reports are accurate and representative of performance and that site analytics are properly tracked (Google Analytics, Google Tag Manager, etc.).

➔ Prepare campaign proposals, media plans and memos for major campaigns, and contribute to new business pitches.

➔ Help innovate by designing and running tests and analyzing trends and insights to adapt strategies and maximize return on investment for our clients.

➔ Stay on top of the latest trends in digital advertising, including new tools, platforms and sector-specific practices (e.g., Google Ad Grants, Meta fundraising tools).

Qualifications

➔ At least 5 years of experience in digital marketing, with a proven track record of driving results through online advertising channels. Agency or consulting experience is strongly preferred.

➔ Demonstrated experience working with non-profits, charities, foundations, or other social impact organizations (in-house or agency side), with a solid understanding of fundraising, donor journeys and cause-based campaigns.

➔ Proven client-facing experience: comfortable leading meetings, presenting strategies and results, navigating difficult conversations and building long-term relationships with senior stakeholders.

➔ Hands-on experience creating and optimizing campaigns on key social, search, programmatic, CRM and other platforms (including Meta Ads Manager, Google Ads, Microsoft Advertising, Snapchat, Mailchimp, LinkedIn and other premium display partners).

➔ Strong strategic thinking and the ability to turn data into clear, actionable recommendations for non-specialist audiences.

➔ Strong leadership, communication and project management skills, with a proven ability to work with both internal and client teams.

➔ Excellent written and verbal communication skills in both English and French.

➔ Thrive in a fast-paced environment with the ability to pivot, multitask and problem-solve.

➔ Entrepreneurial, self-motivated and results-driven, with a high level of initiative and a strong ability to prioritize.

➔ Familiarity with Google Ad Grants, and with advertising policies and authorization requirements for social issues, elections or politics, is an asset.

➔ Eligible to work in Canada.

Knowledge of English is required for this position as the incumbent will be required to interact daily with a predominantly English-speaking clientele located outside of Quebec.

We are committed to providing an inclusive workplace and equal opportunities for everyone. If you require any special accommodation during the selection process, please let us know.

We encourage applications from all qualified candidates and are committed to equal employment opportunities. If you have a disability or special need that requires accommodation, please let us know during the recruitment process or by emailing [email protected].