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Paid Media Lead

  • Location: Montreal, Quebec
  • Department: Digital
  • Published on: November 10, 2023

Summary

DS is looking for an experienced media buyer to join our growing digital team in Montréal. This position is hybrid, so you will be working both from our Old Port Head Office and remotely.

As our Paid Media Lead, you will be responsible for the agency’s small to medium-sized clients. You will lead the campaigns from start to finish – responsible for strategizing, planning, executing, and optimizing digital marketing campaigns across all digital channels (heavy emphasis on Paid Social Media and Paid Search). You will interact with the client and with other media strategists. As the accounts grow, you’ll have the opportunity to build a team of digital strategists and media buyers. You will be reporting directly to the VP of Digital.

This position is ideal for someone who understands the entire digital marketing environment, from advertising platform creation to tracking setups, to execution, and lastly, to optimizing towards clients' goals. We are looking for a person who is comfortable diving into the data to learn key insights and adjust campaigns accordingly and can adapt their strategic approach for each of our clients’ brands.

About Us

Established in 2015, Data Sciences is a consulting and advertising agency that provides well-designed, scientifically sound guidance, research, analytics, and marketing, in order to help our clients understand, engage and deepen their relationships with their customers and stakeholders. Welcome to the agency that joins scientists and marketers for a common goal: behavior change.

Key Responsibilities

  • Responsible for the strategy and execution of campaigns of our clients. This includes establishing the strategy for new clients by building proposals and media plans, leading their onboarding, executing and optimizing the ads campaigns, and reporting on them.
  • Responsible for reaching the digital marketing objectives of our clients across platforms such as Meta, Google Display, YouTube, LinkedIn, Snapchat, Google Search, and Bing.
  • Collaborate with the Account Manager for client communication and day-to-day interactions to achieve positive client business outcomes.
  • Responsible for setting up tracking and relevant pixels and events in Google Tag Manager (GTM).
  • Responsible for reporting of KPIs and strategic insights to clients, ensuring the report is accurate and representative of performance, including ensuring site analytics are always captured appropriately (GA4, etc).
  • Act as a key resource within the digital team as it pertains to technical campaign information, strategic insights, and industry best practices.
  • As the client portfolio grows, hire and train junior ad buyers.
  • Help innovate by developing and executing tests and analyzing trends and insights to adapt strategies to achieve maximum ROI for our advertising partners.
  • Stay on top of the latest trends in digital advertising, including new tools and platforms.

Candidate Qualifications

  • Have at least 4-6 years of experience in digital marketing and a proven track record of driving growth via online advertising channels. Experience leading a team is a bonus.
  • Hands-on experience creating and optimizing campaigns on key social, search, programmatic, CRM, and other platforms (including Facebook Ads Manager, Google Ads, SA360, DV360, Microsoft, Snapchat, MailChimp, LinkedIn, and other premium display partners)
  • Technical experience in creating and installing GTM containers and relevant tags and triggers.
  • Experience with out-of-home or digital out-of-home is a bonus.
  • Strong leadership, communication, and project management skills with a proven ability to work with both internal and client teams.
  • Excellent written and verbal communication; English and French proficiency (spoken and written).
  • Thrive in a fast-paced environment with the ability to pivot, multi-task, and problem-solve.

What We Offer

  • The opportunity for professional development through funded courses, conferences, and certifications.
  • A startup office space and the opportunity to join a growing, multi-disciplinary team.
  • A competitive health package including Medical & Dental benefits.
  • Hybrid work, both remote and in the office.
  • Our Head Office in the Old Port of Montreal always has a supply of snacks and coffee, a rooftop terrace with a view.
  • A MacBook computer.
  • 3 weeks vacation

We encourage applications from all qualified candidates and are committed to equal employment opportunities. If you have a disability or special need that requires accommodation, please let us know during the recruitment process or by emailing [email protected].

We encourage applications from all qualified candidates and are committed to equal employment opportunities. If you have a disability or special need that requires accommodation, please let us know during the recruitment process or by emailing [email protected].

  • Location: Montreal, Quebec
  • Department: Digital
  • Published on: November 10, 2023