Tag: Qualitative research and other offerings

On August 10th, a Times/Siena poll found that Kamala Harris was leading Donald Trump in three key “swing states” for the presidency, generating significant attention online. However, as polling becomes a centrepiece of political discussions, it's essential to think critically about the elements of a survey to understand how reliable its results – and reporting – really are. To help us navigate this complex landscape, DS Account Manager Gabriel Helfant sat down with Rosalie Nadeau, our VP of Insights at DS. Rosalie has run hundreds of research polls in over 50 countries, including during elections at multiple levels of government. She shared her expertise on how we can better understand and interpret polls during this high-stakes election year.

In the first part of our two-part series on big tech and AI, we found that while Canadians recognize the positive economic and employment contributions of big tech companies, their trust in big tech companies remains precarious. As we conclude our series on big tech and AI, our attention turns to how Canadians engage with AI tools. This final part presents 6 top findings about AI, its uses, and its future!

In a short period of time, AI has already become a driver for emerging technologies such as the Internet of Things (IoT) as well as generative AI. This led to tools such as ChatGPT, which broke the record of the fastest-growing user base in 2022 and currently has around 180 million users. As artificial intelligence tools increasingly permeate our daily and professional lives, with businesses incorporating AI into their operations, Data Sciences surveyed Canadians about their feelings towards big tech’s growing influence and the changes that come with it. In the inaugural part of our two-part series on big tech and AI, we present 5 top findings about public sentiment towards major tech companies. 

As we may start to feel the impact of climate change at home, we investigated public sentiment in Canada towards climate change and flagship policies discussed during COP28, to understand how Canadians position themselves towards these global negotiations. Data shown in this memo was collected among a representative sample of 1,000 Canadians surveyed online in October 2023, before the start of COP28.

Canada is in the midst of a housing affordability crisis. Renters and owners alike have seen their housing costs rise consistently, leading many to question how we got here, and what we can do to make housing more affordable. We conducted an online, nationally representative survey among 1,000 Canadians in March 2023 to gauge how Canadians feel about the housing affordability crisis, and which policies they think are most effective at addressing it.