Tag: Digital and Email Marketing

End-of-year 2025 was the strongest fundraising period we’ve ever delivered at Data Sciences. Across our non-profit partners, fundraising revenue increased by 57% year over year, driven by more than 15,000 individual gifts across all campaigns. Giving Tuesday alone delivered a record-setting fundraising day, setting the pace for December and beyond.  These results matter not just because they’re strong, but because they came in an increasingly difficult fundraising environment.

Giving Tuesday has become one of the most competitive fundraising days of the year. And for good reason: It’s one of the best opportunities to convert potential donors and drive revenue in the final weeks of the year. But competition is posing a serious challenge for fundraising teams.