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Digital and Creative

Our team delivers creative and digital marketing campaigns with advanced segmentation and automation that allow your data to drive results.

Photo by Scott Graham

Our team delivers excellence in creative and digital marketing, plus advanced segmentation and marketing automation strategies that take all your available data into account. At DS, we use an approach to digital marketing that integrates data and research insights with efficient audience segments and action-oriented campaigns

We transform interest into action through our full-funnel approach to digital marketing. We look to understand (or help you build) your complete digital ecosystem and related systems so we can make the best recommendations and build the best campaigns that drive your objectives.

Ongoing experimentation, with content, messaging, or ad strategy, is core to our process. Our paid media and creative strategists work hand in hand to deliver campaigns that perform. Combine that with a well-functioning digital infrastructure and a well-understood customer journey and DS will help you lower your cost, maximize your conversions, and build awareness about your most important initiatives.

  • Paid Social, Search, and Display campaigns

  • Audience targeting

  • Video, animated, and static creative

  • Full-funnel acquisition strategy

  • Digital and email fundraising campaigns

  • Customer journey development

Products and Services

Explore our digital and creative products and services below. And don’t hesitate to reach out if you are looking for something different. Our expert digital and creative strategists can help build a solution that’s right for you.

Digital and Email Marketing

DS has extensive experience with digital and email marketing strategies for a number of objectives across several verticals.

We offer full-service campaign development, from creative development and ad creation to paid placement, audience targeting, ongoing optimization, and reporting. We even have our own managed landing page tool to help quickly and seamlessly get your contact acquisition campaigns online.

Our paid digital campaigns are based on an always-on program strategy, running different ads at various levels of your sales or objective funnel. We continually re-invest learnings to optimize your campaign structure and content to drive the best possible results. Our approach recognizes that each client has different needs and benchmarks and we seek to understand and define your KPIs and build our campaigns around your objectives.

Our creative team uses data-driven insights from research and past campaign results to develop messaging and creative that will resonate most with your audience. We take your users’ motivations, demographics, interests, and location and pair that with our experience and instincts in the space to deliver top-notch content for your digital campaigns.

Creative Development

We have a number of experienced creative professionals on our team who can provide a wide array of creative services, whether they’re related to digital advertising campaigns or not.

Our creative strategists have experience with motion graphics, video production, live event production, animated and static ads, corporate branding, and document and presentation design. We can help you create your first visual identity or mature your existing brand with refined elements and extensive template libraries.

When it comes to digital marketing creative, DS uses data-driven insights from research and past campaign results to develop messaging and creative that will resonate most with your audience. We take your users’ motivations, demographics, interests, and location and pair that with our experience and instincts in the space to deliver top-notch content for your digital campaigns.

Digital Infrastructure and Audits

To know where your customer is at in their digital journey, you need to be able to properly measure campaign performance and user engagement.

DS can work with you to ensure that everything is being tracked as it should be. We start by looking at whether you are properly and consistently pixeling events across your web properties, and then ensuring that this information is delivered to any number of endpoints, including digital marketing platforms (e.g. Facebook and Google Ad platforms), web traffic analytics software (likely Google Analytics), and marketing attribution software (such as Bizible).

We offer a comprehensive, standalone digital audit product that will assess where your digital marketing infrastructure is at and provide recommendations that can take your marketing strategy to the next level. Further, as part of any new digital marketing engagement, we ensure all necessary data tracking is in place to measure and report on the KPIs that are important to you.

Journey Building

Your customer’s or supporter’s journey—from their first experience with your brand through various touchpoints to the final objective—is an extremely important part of any digital communications campaign.

From your customer’s first time seeing an ad, to their first website visit, to their first action and beyond, we can help you support their journey from beginning to end. We use a data-centric approach to understand the key moments in their journey, and how best to engage them throughout their relationship with your brand.