Mission
Our mission is to provide well-designed and scientifically sound guidance through research, analytics and marketing, in order to help our clients understand, engage and drive desired action.
Vision
Information density increases every day, but insights are hard to come by. DS envisions a world where no organization big or small is held back from their goals for lack of data or the technical knowledge needed to unlock its value.
Values
- Be Transformative: For our business to innovate, we must challenge preconceived methods and assumptions. We must be curious, open minded and challenge ourselves to think differently. We must be progressive and we will endeavor to create the conditions within our company to allow this progressive culture to thrive.
- We think the campsite rule should apply to the whole world. Leave things better than you found them. We only want to work on projects that leave the world as good or better than we found it.
- We Tackle Hard Problems: We are curious and self-starting people. We actively seek out the best way to solve new problems and we support each other in finding new ways to do things. We never say something is impossible, we creatively discover how to make something possible. Just doing is not enough — we must prize solving above all else.
- Rigour and integrity: We approach challenges scientifically, and we fundamentally believe in the quality of our work. We know what sets us apart from other similar companies is that we take the time to do things properly rather than the path of least resistance.
- People First: Ultimately, our business is about understanding people. To do this successfully, we must first strive to understand our employees and clients, as well as the world around us. This can only be done through honest, transparent, healthy and objective interactions.