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Category: Market Research

A Conversation: How Researchers Make Sense of Polls in a Historic Election Year

September 24, 2024

Rosalie Nadeau, M.A., VP, Insights and ResearchGabriel Helfant, Account Manager

On August 10th, a Times/Siena poll found that Kamala Harris was leading Donald Trump in three key “swing states” for the presidency, generating significant attention online. However, as polling becomes a centrepiece of political discussions, it's essential to think critically about the elements of a survey to understand how reliable its results – and reporting – really are. To help us navigate this complex landscape, DS Account Manager Gabriel Helfant sat down with Rosalie Nadeau, our VP of Insights at DS. Rosalie has run hundreds of research polls in over 50 countries, including during elections at multiple levels of government. She shared her expertise on how we can better understand and interpret polls during this high-stakes election year.

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