Category: Market Research

Canadian nonprofits are entering a period defined by contradiction: average donation amounts are holding steady, and even rising among certain groups, yet the overall donor base is shrinking under the weight of cost-of-living pressures. At the same time, digital fundraising programs are showing that scale, diversification, and audience ownership can mitigate these risks and secure long-term resilience. Our analysis brings together data on donor behaviour and digital fundraising to identify four key dynamics shaping the sector. Each carries important implications for how nonprofits must adapt their fundraising strategies.

On August 10th, a Times/Siena poll found that Kamala Harris was leading Donald Trump in three key “swing states” for the presidency, generating significant attention online. However, as polling becomes a centrepiece of political discussions, it's essential to think critically about the elements of a survey to understand how reliable its results – and reporting – really are. To help us navigate this complex landscape, DS Account Manager Gabriel Helfant sat down with Rosalie Nadeau, our VP of Insights at DS. Rosalie has run hundreds of research polls in over 50 countries, including during elections at multiple levels of government. She shared her expertise on how we can better understand and interpret polls during this high-stakes election year.