Category: Digital and Creative

As a data scientist, I’m often collaborating with a team of digital marketers at DS, notably on designing custom audiences, automating the deployment of ads, and analyzing digital marketing performance. This collaboration is what prompted my idea to send my parents and sister targeted ads on Meta hoping to get their RSVP to my dog's birthday.

It’s not enough for a product to be top of the line, better than the ones that came before it, or utilize the newest technological advances. A product must be tailored to its users and meet their needs. In the past decade, the concept and practice of User Experience (UX) has changed the way we design and interact with digital products.

As agencies begin deploying tools like ChatGPT, Bard, DALL-E, and Midjourney, many are eager to understand their disruptive effects' true scale and nature. In this blog, we explore how generative AI can help streamline processes, personalize experiences, and enhance creative output, as well as the challenges and limitations these technologies present.