Category: Digital

At Data Sciences, when we interview, we want to get to know the real you, who you genuinely are with all your quirks and talents. Our interview process can be long but we don’t want to make it hard, which is why we’ve built this guide to help you know what to expect and how to prepare – so that you can put your best foot forward!  Interviews at Data Sciences typically span 30 days from application to signed offer but could be longer for leadership roles. This guide is focused on individual contributor roles. While we've highlighted the usual interview formats, it's worth noting that the process may shift based on the specific role, time of year, and team you're applying to join.

It started with Sean and Tom meeting outside some event for the Liberal party of Canada; a grad student in genetics, and a serial entrepreneur with a Masters in Political Philosophy.  “You know, we’re collecting a decent amount of data here, I bet we can optimize this stuff,” said Sean. “Funny you should say that,” said Tom, “I was thinking the same thing, and I happen to know the riding president.” Both, thinking: “I don’t know why, but I have a good feeling about this”...

As a data scientist, I’m often collaborating with a team of digital marketers at DS, notably on designing custom audiences, automating the deployment of ads, and analyzing digital marketing performance. This collaboration is what prompted my idea to send my parents and sister targeted ads on Meta hoping to get their RSVP to my dog's birthday.

As of November 2023, the behavioural advertising ban originally issued by the Norwegian Data Protection Authority originally applied to Norway and the data of Norwegians, has been extended to the 30+ countries included in the entire EEA. The decision has also now been made permanent. This is currently an issue primarily between Meta and the data protection agencies. However, it leaves organizations currently using Meta to reach their target audiences contending with a new set of considerations on the biggest digital advertising platform in Europe and wondering how they may need to adapt their targeting efforts to ensure they meet their goals. DS has been following the process closely and has developed a set of initial recommendations accounting for the ever-shifting landscape of international data protection regulation.

It’s not enough for a product to be top of the line, better than the ones that came before it, or utilize the newest technological advances. A product must be tailored to its users and meet their needs. In the past decade, the concept and practice of User Experience (UX) has changed the way we design and interact with digital products.

As agencies begin deploying tools like ChatGPT, Bard, DALL-E, and Midjourney, many are eager to understand their disruptive effects' true scale and nature. In this blog, we explore how generative AI can help streamline processes, personalize experiences, and enhance creative output, as well as the challenges and limitations these technologies present.