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    Author: Meghan Bottomley

    Elevating Advertising with Generative AI

    April 13, 2023

    Brayden Culligan, Senior Creative Strategist

    As agencies begin deploying tools like ChatGPT, Bard, DALL-E, and Midjourney, many are eager to understand their disruptive effects' true scale and nature. In this blog, we explore how generative AI can help streamline processes, personalize experiences, and enhance creative output, as well as the challenges and limitations these technologies present.

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    How safe do Canadians feel in their communities?

    March 15, 2023

    Andrew McCormack, M.A., Head of Research Analytics and ProductMark Wang, M.Sc., Research Analyst

    Recently, public safety issues have gained considerable attention among policymakers and everyday Canadians. For instance, random stranger attacks in Vancouver became a focal point of the city’s 2022 municipal election campaign, while debates over gun control continue at the federal level. With this in mind, we believe it is important to understand how everyday Canadians perceive issues like violent crime, random attacks, and vandalism in their communities, as well as why these issues arise and who bears responsibility for solving them. These perceptions can influence individual behaviour and institutional decision-making, and can significantly impact trust in and satisfaction with government and law enforcement.

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    Our Greyhound Research Dashboard is now live!

    January 9, 2023

    Insights & Research, DataSciences Insights & Research Department

    The Greyhound project is a DS-led, always-running research polling project across Canada that allows to regularly ask Canadians about a variety of current events, understudied issues, and other research curiosities. Greyhound is our space to innovate, contribute to public opinion research in Canada, and share our findings with a wider public.

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