Senior Digital Strategist

About The Role

DS is seeking a Senior Paid Media Strategist to join our dynamic digital team in Montréal. This hybrid role combines in-office collaboration at our Old Port Head Office with remote work flexibility.

As a senior member of the team, you’ll lead integrated digital strategies that grow audiences, mobilize supporters, drive donations and deliver measurable results for a diverse mix of NGOs, political and advocacy organizations, and major brands. Working with the Media Lead, our research and analytics teams, and creative, you’ll turn data into campaigns with both immediate impact and long-term growth.

You will be expected to:

• Develop data-driven strategies aligned with client goals.
• Lead and optimize campaigns across paid, social and owned channels.
• Analyze performance data to refine strategies.
• Tailor approaches to diverse client needs.

We’re looking for a strategic, detail-oriented leader who wants their work to create real-world change.

Key Responsibilities

Campaign Management & Strategy

• Strategize, plan, and execute paid media campaigns across platforms like Meta, Google Ads, Bing, LinkedIn, and YouTube for clients in various industries.
• Optimize paid search, display, and social media campaigns to meet client objectives, drive conversions, and maximize ROI.
• Conduct keyword research, analyze performance data, and refine strategies to improve results.
• Manage budgets, produce client-facing reports, and provide actionable insights to drive growth.
• Collaborate with internal teams (media buying, content and creative) to deliver cohesive, high-impact campaigns.
• Provide weekly reports to clients, highlighting key performance indicators (KPIs) and strategic insights. Ensure the reports are accurate and reflective of performance.
• Evaluate overall site engagement through Google Analytics 4 and ensure accurate tracking implementation using Google Tag Manager.
• Make sure campaigns follow platform advertising policies and relevant regulations, including those for social issue and political ads.

Leadership & Innovation

• Serve as a senior point of contact for clients and present strategy to their stakeholders.
• Mentor strategists and review work to keep quality high.
• Proactively identify opportunities to enhance performance through testing, new tools, and emerging trends.
• Maintain certifications (Google, Bing, Meta) and stay updated on the latest digital marketing advancements.

Candidate Profile

• Experience: 4+ years in digital marketing or digital strategy, with a proven record of leading multi-channel campaigns.
• Expertise: Advanced hands-on experience with Meta Ads Manager, Google Ads, YouTube, LinkedIn, Microsoft Bing, GA4 and GTM; experience with CRMs and email/SMS tools is an asset.
• Agency Experience: Previous work with multiple clients and stakeholders is a strong asset.
• Skills: Bilingual (English/French), excellent communication, and a proactive, team-oriented mindset. Be a flexible team player who is willing to help with any project and roll up their sleeves when needed.
• Work Style: Thrives in a fast-paced environment, with strong problem-solving and prioritization skills.
• Growth-Oriented: A passion for continuous learning and professional development.