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Data Sciences

January 13, 2022

By: Megan Cooper, Ph.D., VP, ResearchRosalie Nadeau, M.A., Head of Research
70% of elected federal officials in 2021 are men. With more public calls for gender parity, why is this social change so slow to come? An experiment ran by DataSciences reveals that the Canadian public is open to electing women, but also less confident in female candidates' odds of winning their elections compared to men.

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Data Sciences

December 23, 2021

By: Megan Cooper, Ph.D., VP, ResearchRosalie Nadeau, M.A., Head of Research
September 30, 2021 marked the first National Day for Truth and Reconciliation in Canada (TR day). To gauge mainstream response to this new initiative, and to provide baseline data to track engagement over time, we asked a representative online sample of Canadians to tell us if and how they observed the day.

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Data Sciences

November 30, 2021

By: Rosalie Nadeau, M.A., Head of ResearchMegan Cooper, Ph.D., VP, Research
Canada has just kicked off its COVID-19 vaccination campaign for kids aged 5 to 11, yet another vaccination campaign is also in full swing. This year, health officials are especially insisting on the need for Canadians to get their flu shot. We investigate how Canadians might react to overlapping vaccination campaigns, and examine how the pandemic context could impact citizens' motivations to get a flu shot.

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Data Sciences

September 10, 2020

By: Darrell Dean, Ph.D., VP, Digital & CreativeMathew Snowie, Head of Creative
How could people come together to celebrate the best art, music, and drag the community had to offer if they couldn’t actually be together? Data Sciences offered a digital solution to help the 2020 Capital Pride Festival.

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Data Sciences

May 26, 2020

By: Darrell Dean, Ph.D., VP, Digital & Creative
The COVID-19 pandemic has affected all of our day-to-day lives. From working from home and distancing from our social networks to how much time we’re spending online — and it’s all having a huge impact on digital marketing.

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Data Sciences

May 11, 2020

By: Megan Cooper, Ph.D., VP, Research
We conducted an online poll among a national sample of 2,000 Canadians and when it comes to the COVID-19 🦠pandemic and looking forward to its lasting mark on the world, Canadians are – on the whole – cautiously optimistic 🇨🇦

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