Paid Media Strategist

Location: Montreal, Quebec
Department: Digital

Published on February 4, 2022

Summary

We are looking for an experienced digital advertiser with an entrepreneurial mindset and strong writing skills to join our growing digital team in Montréal. As our Paid Media Strategist, you will execute paid media campaigns that drive customer acquisition and donation revenue. You will plan strategy, create, analyze and optimize campaigns. This position is ideal for someone who understands the entire digital marketing environment and can innovate within it, is comfortable diving into the data to learn key insights and adjust campaigns accordingly, and can adapt their strategic approach for each of our clients’ unique brands.

Job Duties

  • Lead digital advertising campaigns from start to finish – responsible for strategizing, planning, optimizing, and executing digital marketing campaigns across all digital marketing channels with a heavy emphasis on Paid Social Media and Paid Search.
  • Responsible for reaching the digital marketing objectives of our clients, while following the yearly blocking charts and driving conversions and sales growth.
  • Act as a key resource within the digital team as it pertains to technical campaign information, strategic insights, and industry best practices.
  • Work collectively with the digital team (including media buying, content, web, and creative folks) to build and execute highly successful digital advertising campaigns across platforms (such as Facebook, Google Display, YouTube, LinkedIn, Snapchat, Google Search, Bing).
  • Responsible for weekly reporting of KPIs and strategic insights to clients, ensuring the report is accurate and representative of performance, including ensuring site analytics are always captured appropriately (Google Analytics, Google Tag Manager, etc).
  • Help innovate by developing and executing tests and analyzing trends and insights to adapt strategies to achieve maximum ROI for our advertising partners.
  • Stay on top of the latest trends in digital advertising, including new tools and platforms.

Requirements

  • Have 3-5 years of experience in digital marketing and a proven track record of driving growth via online advertising channels.
  • Hands-on experience creating and optimizing campaigns on key social, search, programmatic, and other platforms (such as Facebook Ads Manager, Google Ads, SA360, DV360, Microsoft, Snapchat, LinkedIn, and other premium display partners)
  • Experience working in an agency or other organization where you manage multiple clients and stakeholders will be helpful.
  • Excellent written & verbal communications; English and French proficiency (spoken and written).
  • Be a flexible team player who is willing to help with any project and roll up their sleeves when needed.
  • Thrive in a fast-paced environment with the ability to pivot, multi-task and problem-solve.
  • Keen interest in personal growth and on-the-job learning.

About DS

We are a different type of agency. We bring together art and science to understand how audiences behave and predict how to best engage them. We combine sound data management, advanced analytics, machine learning and AI, and cutting-edge digital engagement strategies to better measure audience intent, communicate efficiently and produce measurable results with the power to shift public perception.

Our team’s cutting-edge expertise is leveraged by corporate clients in complex business environments, international NGOs, and major political parties (both in Canada and around the world).

Since opening in 2015, we have built an incredible, bilingual team headquartered in AI-hub Montreal. We offer a competitive health package, a start-up office space and the opportunity to join a growing, multi-disciplinary team with lots of growth opportunities.

We encourage applications from all qualified candidates and are committed to equal employment opportunities. If you have a disability or special need that requires accommodation, please let us know during the recruitment process or by emailing [email protected]